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G&G has launched a new education series aimed at family offices and impact investors, opening with a dedicated session on measuring the family’s own Social Alpha.

The series launched at Norrsken House in Barcelona, where Christina-Anne Kyosti, Family Principal & Chairwoman, led a session titled “Measuring the Social Alpha,” a working session on what it actually takes to hold social impact to the same rigour as a financial return, rather than simply naming it as a value. The session walked through how the family evaluates impact across the sectors where it deploys capital: energy, health, education and technology.

The session reflects a broader ambition behind the education series: to make the family’s own investment discipline, leading with Social Alpha ahead of financial alpha, something other family offices can learn from and adapt, rather than a private house view.

Further sessions in the series will be announced over the coming months, continuing under G&G’s Education portfolio.